Both bill on contacts stored, so these figures line up without conversion. At 500 contacts MailerLite Comfort is $12/month and Omnisend Standard is $16/month ongoing — but Omnisend never states that $16 anywhere. Its page advertises $11.20, which is a three-month promotional rate.
Both platforms bill on contacts, so the 250–500 tier is directly comparable. Read 8 August 2026 in USD. Omnisend’s ongoing rate is derived arithmetically from its published three-month total, which is stated in the pricing section below. Neither product was used; no rating is given.
The Short Version
MailerLite is the cheaper general-purpose tool. Omnisend is the one built for a store — email, SMS and web push treated as one product rather than add-ons. Detail in our MailerLite review and Omnisend review.
Free Plans Compared
| MailerLite Free | Omnisend Free | |
|---|---|---|
| Contacts | 250 | 250 |
| Monthly sending | 2,500 | 500 |
| Sends to a full list | About 10 per month | About 2 per month |
| Web push | Not offered | 500 notifications |
| Automations | 3, capped at 5 steps each | Included |
| Landing pages / websites | 1 each | Not offered |
| Sell products | 1 digital product or booking | Via store integration |
Identical contact caps, five times the sending on MailerLite. If you email a small list regularly, that difference decides it before any paid tier comes into play.
Paid Pricing Compared
| MailerLite | Omnisend | |
|---|---|---|
| Advertised entry | $12/mo (Comfort) | $11.20/mo (Standard) |
| Ongoing rate | $12/mo | $16/mo |
| What the advertised price is | Monthly rate | 3-month prepay promotion |
| Emails included | 5,000/mo at 500 subscribers | 6,000/mo at 500 contacts |
| Next tier | Power $25/mo, unlimited sending | Pro $59/mo ongoing, 2,500 contacts, SMS |
| SMS | Not offered | From $0.007 per message |
| Migration help | None — self-serve | Free, 5 days |
Omnisend’s ongoing rate is recoverable rather than published: the page shows an undiscounted three-month total of $48.00, and $48.00 ÷ 3 = $16.00. Pro works out at $177.00 ÷ 3 = $59.00. Budget against those, not the displayed figures, which expire after three months.
The Number That Actually Decides It
Whether you sell through a store. If you do, Omnisend’s bundled SMS and web push, its ecommerce triggers and its free five-day migration are worth the $4/month difference several times over. If you do not, you are paying a third more for channels you will not use, and MailerLite also gives you landing pages and a website builder that Omnisend does not.
Verdict
Ecommerce: Omnisend. Everything else: MailerLite, on both price and breadth. The one caveat is switching cost — Omnisend rebuilds your lists, flows, segments and templates for free, and MailerLite explicitly will not help at all.
Disclosure
RightToolHQ’s affiliate application with MailerLite is pending approval, and RightToolHQ has no affiliate relationship with Omnisend at the time of writing. This page contains no affiliate links. If that changes, this notice will be updated and any affiliate link clearly marked. See our editorial policy and affiliate disclosure.