Tools and plans that keep monthly cost low without giving up the features a small budget actually needs.
Kit’s free plan allows 1,000 subscribers with unlimited email broadcasts, unlimited landing pages and unlimited forms — the most generous free tier of any platform we’ve captured. Its paid entry tier is $39/month billed monthly, not the $33 the pricing page shows on arrival. All figures captured in USD on 4 August 2026 at Kit’s … Read more
Both bill on contacts stored, so the pricing models are directly comparable — unusual in this category. The real split is orientation: Omnisend treats SMS and web push as core, Mailchimp is a general-purpose email platform with 300+ integrations. Neither headline price is what you’ll pay ongoing. Both captured in USD on 4 August 2026. … Read more
Brevo bills on emails sent; Mailchimp bills on contacts stored. That single structural difference decides which is cheaper for you, and headline prices don’t reveal it. A large list mailed rarely favours Mailchimp’s model less than you’d expect — and a small list mailed often favours Brevo. Both captured in USD on 4 August 2026. … Read more
Omnisend’s free plan allows 500 emails per month to 250 contacts, with no credit card required. Paid plans advertise $11.20/mo (Standard) and $41.30/mo (Pro) — but those are 30% discounts for prepaying three months. Omnisend does not publish its ongoing monthly rate anywhere on its pricing page. Compiled from Omnisend’s published pricing page in the … Read more
Brevo prices on emails sent rather than contacts stored — a structural difference from MailerLite and Mailchimp. Its free plan allows 300 emails per day with no credit card required. Paid plans start at $9/month (Starter), $18/month (Standard) and $499/month (Professional), captured from Brevo’s own pricing page in USD on 4 August 2026. Compiled from … Read more
Choosing email marketing software comes down to two numbers: how many contacts you have, and how often you plan to email them. Most guides compare contact limits and stop there. This one compares both, using pricing and plan limits taken from each vendor’s own documentation and dated so you can verify them. Editorial note: RightToolHQ … Read more
At 500 contacts, MailerLite Comfort costs $12/month and Mailchimp Standard costs $12.01/month ongoing — near-identical. The free tiers now hold the same number of contacts: Mailchimp cut its free plan from 500 to 250 in January 2026, matching MailerLite exactly. What still separates them is send volume — MailerLite allows 2,500 emails a month, Mailchimp … Read more
Choosing an email marketing platform usually comes down to one question: can it handle your automation, landing pages, and forms without forcing you onto an expensive plan before you actually need one? MailerLite is built around that exact trade-off — a single plan structure that bundles campaign sending, automation, a landing page builder, and pop-up/embedded … Read more