ActiveCampaign has no free plan — only a 14-day trial. Its pricing page publishes annual-billing rates only: at 1,000 contacts, Starter is $15/month, Plus $49, Pro $79 and Enterprise $145, each marked “billed annually”. There is no monthly toggle, so the monthly rate is not disclosed until checkout. Figures read directly from ActiveCampaign’s live pricing … Read more
Both bill on contacts stored, so the pricing models are directly comparable — unusual in this category. The real split is orientation: Omnisend treats SMS and web push as core, Mailchimp is a general-purpose email platform with 300+ integrations. Neither headline price is what you’ll pay ongoing. Both captured in USD on 4 August 2026. … Read more
Brevo bills on emails sent; Mailchimp bills on contacts stored. That single structural difference decides which is cheaper for you, and headline prices don’t reveal it. A large list mailed rarely favours Mailchimp’s model less than you’d expect — and a small list mailed often favours Brevo. Both captured in USD on 4 August 2026. … Read more
Omnisend’s free plan allows 500 emails per month to 250 contacts, with no credit card required. Paid plans advertise $11.20/mo (Standard) and $41.30/mo (Pro) — but those are 30% discounts for prepaying three months. Omnisend does not publish its ongoing monthly rate anywhere on its pricing page. Compiled from Omnisend’s published pricing page in the … Read more
Brevo prices on emails sent rather than contacts stored — a structural difference from MailerLite and Mailchimp. Its free plan allows 300 emails per day with no credit card required. Paid plans start at $9/month (Starter), $18/month (Standard) and $499/month (Professional), captured from Brevo’s own pricing page in USD on 4 August 2026. Compiled from … Read more
Choosing email marketing software comes down to two numbers: how many contacts you have, and how often you plan to email them. Most guides compare contact limits and stop there. This one compares both, using pricing and plan limits taken from each vendor’s own documentation and dated so you can verify them. Editorial note: RightToolHQ … Read more
Mailchimp’s Free plan covers 250 contacts — cut from 500 in January 2026 — with a maximum of 500 emails per month and a 250-a-day ceiling, one seat and one audience. The Standard plan is advertised at $6.00/month for 12 months, then $12.01/month ongoing. All figures are from Mailchimp’s own pricing page, accessed 3 August … Read more