Omnisend’s free plan allows 500 emails per month to 250 contacts, with no credit card required. Paid plans advertise $11.20/mo (Standard) and $41.30/mo (Pro) — but those are 30% discounts for prepaying three months. Omnisend does not publish its ongoing monthly rate anywhere on its pricing page.
Compiled from Omnisend’s published pricing page in the USD view on 4 August 2026, at the 251–500 contact tier. Omnisend served USD by default with no currency switching required. Hands-on testing was not performed, so this guide contains no performance benchmarks, no deliverability figures, and no numeric rating. Pricing changes often — confirm current terms on Omnisend’s own site before purchasing.
The Rate Omnisend Doesn’t Print
Omnisend advertises Standard at $11.20/mo and Pro at $41.30/mo. Both figures are 30% discounts that apply when you prepay three months. The page then states: “After 3 months, you will be billed monthly.”
It does not say what that monthly rate is. Nowhere on the pricing page is an ongoing monthly price printed.
What the page does show is the undiscounted three-month total — $48.00 for Standard and $177.00 for Pro. Divided across three months, that works out to roughly $16.00/month for Standard and $59.00/month for Pro. We are stating that as arithmetic on Omnisend’s own published bundle totals, not as a price Omnisend quotes — because it doesn’t quote one.
This matters when comparing against other platforms. Competitors in this category publish a standing monthly rate. Comparing their published price against Omnisend’s promotional one is comparing two different things.
What the Free Plan Includes
Per Omnisend’s pricing page, the Free tier allows 500 emails per month to 250 contacts, plus 500 web push notifications, with no credit card required to sign up.
That send allowance is the constraint to plan around. At a full 250-contact list, 500 emails per month supports roughly two sends. It is a genuine free tier rather than a time-limited trial, but it is sized for evaluation rather than ongoing use.
Where Omnisend Differs
The platforms we’ve reviewed so far are general-purpose email tools. Omnisend positions itself specifically around ecommerce, and its plan structure reflects that: email, SMS and web push are treated as one product rather than separate add-ons.
Web push is included at every tier, including Free. SMS is priced separately per message — Omnisend advertises rates from $0.007, and its own US example prices a $50 bundle at 5,882 messages, a volume rate of $0.0085 per SMS.
Omnisend also offers a free migration service: five days, at no charge, moving lists, flows, segments and templates. That is unusual enough to be worth noting — switching cost is one of the real frictions in this category.
Omnisend Plans
Captured from Omnisend’s pricing page in USD on 4 August 2026, at the 251–500 contact tier. The advertised rate assumes a three-month prepayment at 30% off; the derived ongoing figure is our arithmetic on Omnisend’s own undiscounted bundle total, not a price it quotes.
| Plan | Advertised (3-mo prepay) | Undiscounted 3-mo total | Ongoing/mo (derived) | Included |
|---|---|---|---|---|
| Free | $0 | — | $0 | 500 emails/mo · 250 contacts · 500 web push |
| Standard | $11.20/mo | $48.00 | ~$16.00 | 6,000 emails/mo · 500 contacts · unlimited web push |
| Pro | $41.30/mo | $177.00 | ~$59.00 | Unlimited emails · unlimited web push · SMS from $0.007 · AI personalisation |
Omnisend’s Own Marketing Claims
Two claims appear prominently on Omnisend’s pricing page, and they warrant different treatment.
“Save up to 35% vs. Klaviyo.” Omnisend publishes no methodology for this — no list sizes, no plan pairings, no date. A comparative savings claim without a stated basis isn’t verifiable, and we’re noting that rather than repeating the number as though it were.
“4.8/5 on Shopify.” This one is attributable — it’s a Shopify App Store rating, a third-party marketplace figure rather than Omnisend’s own assessment. It reflects reviewer sentiment there, not our evaluation.
Who Omnisend Suits
Ecommerce sellers who want email, SMS and web push in one tool. This is the clearest fit. Competitors typically treat SMS as a bolt-on or omit push entirely.
Anyone switching from another platform. The free five-day migration covering lists, flows, segments and templates removes the main practical barrier to changing tools.
High-volume senders. Pro lists unlimited monthly emails, which suits a large list mailed frequently — the scenario where per-send or per-contact pricing escalates fastest elsewhere.
Who Should Look Elsewhere
Anyone who needs to budget precisely. Not publishing an ongoing monthly rate makes forward cost planning harder than it should be. You can derive it, but you shouldn’t have to.
Anyone wanting a workable free tier long-term. 500 emails per month to 250 contacts is roughly two full sends. Our Brevo review covers a free plan allowing 300 emails per day, and MailerLite allows 2,500 per month.
Non-ecommerce businesses. The product is built around online selling. A consultancy or newsletter publisher is paying for orientation it won’t use.
Alternatives
See our best email marketing software guide for how Omnisend sits against the platforms we’ve reviewed, or the Mailchimp, MailerLite and Brevo reviews individually.
For a direct head-to-head on the same billing basis, see Omnisend vs Mailchimp — both bill on contacts stored, so the figures line up without conversion.
Omnisend FAQ
Is Omnisend free?
Yes. Omnisend’s free plan allows 500 emails per month to up to 250 contacts, plus 500 web push notifications, with no credit card required. It is a permanent free tier rather than a trial, though the send allowance suits evaluation more than ongoing use.
How much does Omnisend cost per month?
Omnisend advertises $11.20/month for Standard and $41.30/month for Pro at the 251–500 contact tier, but both are 30% discounts for prepaying three months. Omnisend does not publish an ongoing monthly rate. Its undiscounted three-month totals are $48.00 and $177.00, which work out to about $16.00 and $59.00 per month respectively.
How many emails can you send on Omnisend’s free plan?
500 emails per month, to a maximum of 250 contacts. At a full list that is roughly two complete sends per month.
Does Omnisend include SMS?
Yes, priced separately per message. Omnisend advertises rates from $0.007 per SMS, and its own United States example prices a $50 bundle at 5,882 messages — a volume rate of $0.0085 per message.
Does Omnisend offer free migration?
Yes. Omnisend states it will migrate lists, flows, segments and templates at no charge, with a five-day turnaround.
Is Omnisend better than Mailchimp or Klaviyo?
We have not tested any of them, so we publish no verdict on quality. Omnisend claims savings of up to 35% versus Klaviyo but publishes no methodology for that figure. Against Mailchimp, the meaningful difference is orientation: Omnisend is built for ecommerce with SMS and web push included, while Mailchimp is a general-purpose email platform.
Final Verdict
On documented facts: Omnisend is a coherent ecommerce marketing product rather than an email tool with SMS attached. Web push at every tier, SMS priced transparently per message, and free migration are real advantages.
The reservation: a pricing page that advertises a discounted rate and never states the ongoing one is a transparency problem, not a pricing problem. The underlying prices look reasonable; you just have to do arithmetic to find them.
Not covered here: how the automation builder, segmentation or deliverability perform in practice. We haven’t used the product, so we make no claims about it and publish no rating.
Best fit, on paper: an ecommerce seller who wants email, SMS and push in one place, is switching from another platform, and is budgeting against roughly $16/month for Standard rather than the advertised $11.20.
Disclosure
RightToolHQ has no affiliate relationship with Omnisend at the time of writing, and this page contains no affiliate links. If that changes, this notice will be updated and any affiliate link clearly disclosed. See our editorial policy and affiliate disclosure.