Software reviews and comparisons picked for people who are new to the category — clear setup, minimal jargon, and vendor-provided onboarding support.
beehiiv’s free Launch plan carries up to 2,500 subscribers with unlimited email sends, custom domains and API access — the most generous free tier in this library after Kit. Paid plans start at $49/month (Scale) and $109/month (Max) on monthly billing at 1,000 subscribers, or $43 and $96 billed annually. Figures read directly from beehiiv’s … Read more
Kit’s free plan allows 1,000 subscribers with unlimited email broadcasts, unlimited landing pages and unlimited forms — the most generous free tier of any platform we’ve captured. Its paid entry tier is $39/month billed monthly, not the $33 the pricing page shows on arrival. All figures captured in USD on 4 August 2026 at Kit’s … Read more
Both bill on contacts stored, so the pricing models are directly comparable — unusual in this category. The real split is orientation: Omnisend treats SMS and web push as core, Mailchimp is a general-purpose email platform with 300+ integrations. Neither headline price is what you’ll pay ongoing. Both captured in USD on 4 August 2026. … Read more
Brevo bills on emails sent; Mailchimp bills on contacts stored. That single structural difference decides which is cheaper for you, and headline prices don’t reveal it. A large list mailed rarely favours Mailchimp’s model less than you’d expect — and a small list mailed often favours Brevo. Both captured in USD on 4 August 2026. … Read more
At 500 contacts, MailerLite Comfort costs $12/month and Mailchimp Standard costs $12.01/month ongoing — near-identical. The free tiers now hold the same number of contacts: Mailchimp cut its free plan from 500 to 250 in January 2026, matching MailerLite exactly. What still separates them is send volume — MailerLite allows 2,500 emails a month, Mailchimp … Read more
Mailchimp’s Free plan covers 250 contacts — cut from 500 in January 2026 — with a maximum of 500 emails per month and a 250-a-day ceiling, one seat and one audience. The Standard plan is advertised at $6.00/month for 12 months, then $12.01/month ongoing. All figures are from Mailchimp’s own pricing page, accessed 3 August … Read more
Choosing an email marketing platform usually comes down to one question: can it handle your automation, landing pages, and forms without forcing you onto an expensive plan before you actually need one? MailerLite is built around that exact trade-off — a single plan structure that bundles campaign sending, automation, a landing page builder, and pop-up/embedded … Read more