Compare pricing, plan limits, features and integrations across today's leading SaaS tools — sourced from the vendors' own documentation and dated.
Recently updated: ActiveCampaign Review 2026: No Free Plan, and the Price It Won’t Show You
Choosing email marketing software comes down to two numbers: how many contacts you have, and how often you plan to email them. Most guides compare contact limits and stop there. This one compares both,…
Read the guide: Best Email Marketing Software for Small Businesses (2026)
Pricing and plan breakdowns, grouped by what the software actually does.
What each plan costs and includes, as published by the vendor.
beehiiv’s free Launch plan carries up to 2,500 subscribers with unlimited email sends, custom domains and API access — the most generous free tier in this…
ActiveCampaign has no free plan — only a 14-day trial. Its pricing page publishes annual-billing rates only: at 1,000 contacts, Starter is $15/month, Plus $49, Pro…
Kit’s free plan allows 1,000 subscribers with unlimited email broadcasts, unlimited landing pages and unlimited forms — the most generous free tier of any platform we’ve…
Omnisend’s free plan allows 500 emails per month to 250 contacts, with no credit card required. Paid plans advertise $11.20/mo (Standard) and $41.30/mo (Pro) — but…
Brevo prices on emails sent rather than contacts stored — a structural difference from MailerLite and Mailchimp. Its free plan allows 300 emails per day with…
Mailchimp’s Free plan covers 250 contacts — cut from 500 in January 2026 — with a maximum of 500 emails per month and a 250-a-day ceiling,…
Shortlists comparing several tools in one category, compiled the same way as everything else here.
We read seven email marketing pricing pages on the same day. Six lead with a discounted, introductory or annualised figure. Here is what each…
Two tools, side by side, on price and plan limits.
Kit’s free plan carries 10,000 subscribers with unlimited sending. Omnisend’s carries 250 contacts and 500 emails a month. But these two are…
Kit gives you 10,000 subscribers free with unlimited sending. Brevo gives you unlimited contacts free but only 300 emails a day. Both…
Brevo charges for emails sent and stores unlimited contacts. Omnisend charges for contacts stored and meters your sending. At a 500-contact list…
Both bill on contacts stored, so these figures line up without conversion. At 500 contacts MailerLite Comfort is $12/month and Omnisend Standard…
Shortcuts to the tools that fit a particular situation — a tight budget, a solo operator, a free plan that actually lasts.
Tools and plans that keep monthly cost low without giving up the features a…
4 guidesSoftware reviews and comparisons picked for people who are new to the category —…
4 guidesPricing and feature guidance for one-person businesses — what's actually included at the tier…
3 guidesSoftware pricing is scattered and changes constantly. We put it in one place, cite it, and date it.
Pricing, tiers, and plan limits pulled out of the vendor's pages and laid out in the same format for every tool — so you compare on the same terms, not on whatever each vendor chose to highlight.
Claims link to the vendor page they came from. You never have to take our word for a number — open the source and see it yourself.
Every guide shows when its information was compiled. Software pricing changes often, so check the date — and confirm on the vendor's site before you buy.
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Published pricing and plan limits, gathered in one place and dated.
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